How PPC Works
PPC marketing can play a crucial role in a company’s online marketing plan. Pay Per Click (PPC) advertising means that companies only pay for results. If online banner ads are not successful then the company would not have to pay for them. However, each time the PPC advert or online banner ad is clicked and targeted traffic is directed to the company website, the company needs to pay a small amount of money.
Companies looking to advertise online would generally partner with an established PPC network. They would then specify exactly how much they are prepared to pay for every click-through. Companies then need to state where they would like their adverts to pop up. Keywords and categories can be chosen.
Companies that pay the most per click will most likely be given preference and appear first in the relevant category. Google has one of the most popular PPC networks and they rank companies according to the Cost Per Click they agreed to, the daily limit and how relevant the advertisement is.
Why Choose PPC Online Marketing?
PPC online marketing is one of the best methods to use if you are looking to increase website traffic quickly and easily. PPC campaigns can be activated and deactivated according to your traffic needs.
There is one major advantage that PPC marketing has over SEO. When your website ranks well in the organic search results, the search engine will decide what info is displayed and where the user is directed to. PPC campaigns give companies the power to decide exactly what info the user sees and where they get directed to when clicking through to your website.
Click Fraud Reality
Click fraud was a major issue but PPC networks have been working to combat this problem and have been largely successful. While click fraud is still prevalent, it is nowhere near as common or easy as it was a few years ago.
Monitoring Your PPC Campaign
Make sure that your activate PPC tracking as this will help you to monitor your PPC campaign to see what is working and what isn’t.